Health Benefits Of Ergonomics Essay -- essays research papers

Ergonomics involves designing workplaces and work tools to be used easily, efficiently and effectively by people. The overall goal is to promote health and productivity in the workplace. Where ergonomic principles are not applied, chronic musculoskeletal disorders such as tendinitis of the arm and hand, eyestrain injury and back injuries may be common.Most people are concerned when they cannot use parts of the body like they know they should be able to use them. People are often unaware of ways to prevent injury, and ergonomics will introduce methods that will help reduce those injuries. Chiropractors recommend using ergonomics in a professional environment as well as at home. Following simple guidelines can help prevent injury to the arms and hands, eyes, and back. Everyday activities at work, home, or play can cause wear and tear on muscles, joints, tendons, and nerves. Problems can be a direct result of poor posture, repetitive motion, and excessive force or pressure to any part of the body.Occupational Safety and Health Administration (OSHA) provides ergonomic consulting services to companies, labor organizations and government agencies. In an environment where Repetitive Strain Injury (RSI) and the associated workers' compensation costs continue to increase, these services are directed to identifying the risk factors to such disorders and assisting clients in reducing the hazards created by these factors.INTRODUCTIONIncreased or constant productivity is a concern of every employer. Employers want to know that their employees are doing their best. Therefore, employers should strive to make the work environment suitable for productivity. The ergonomics program is designed to do just that. In most cases, a happy employer leads to happy employees.PurposeThe purpose of the ergonomic program is to make employers aware of injury prevention. Such awareness can to increased productivity, a decrease in the number of worker's compensation cases, and a decrease in number of lower back injuries.The information provided to you in this proposal will make you, as an employer, see the necessity of applying ergonomics to your working environment. Studies have shown that with increased computer use, the numbers of Repetitive Motion Disorders has tripled since 1979.ScopeThese ergonomic consulting serves are provided by trained and experienced industrial engineers and ... ... body movement: Try Yoga, Chi Kung, or Tai Chi.For reducing stress: Try meditation, visualization exercises, taking deep breaths, or going for a walkFor working through sore, stiff, or sensitive muscles: Try massage, physiotherapy, trigger point therapy, acupressure or shiatsuFor reducing inflammation and pain: Try ice or a package of frozen vegetables on the affected area.For relieving neck strain after sleeping: Use a cervical roll or a "contour pillow" and don't sleep on your stomach.For general well-being: Take frequent rest breaks (recommended is 5 minute rests every 20 minutes and get out of your chair at least once an hour), drink lots of water, exercise, stretch, and move around often.CONCLUSIONSThose are the basics. The most important thing to ask yourself is: Are you comfortable throughout a day's work? If it feels good and you tend not to shift trying to get comfortable, then you are probably less at risk of injury or possible reinjury. Remember, people are not robots. Move around. Get up. A good chair lets you have a little room to move so you can stay loose. Leaning and slumping is fine once in a while, just don't make that your continual working position.

Brita Products Company Essay

1.To what do you contribute Brita’s success?The success of Brita in the USA market is due on the one hand to attributes of the core product and on the other hand to factors related to the market environment and successful marketing. †¢Attributes of the core productThe pitcher itself had the following benefits: it reduced chlorine and odors, it made water to taste better, it was extracting heavy metals from the water and the water was not depositing salts/sediment when boiled. †¢Market environmentInitially, there was no major concern to the consumers about filtering the tap water. However, the sensitivity that people showed about some health problems and/or accidents that rose during the decade of 1990, aided by significant publicity of these health problems, assisted Brita to easily increase brand awareness to the consumers and create a significant market. Moreover a lot of people perceived Brita filter as a present for their friends. †¢Successful marketingBrita pitcher was a technologically advanced product made from a well known German producer of industrial and consumer water filtration products, characteristics which made it attractive to Clorox who had significant marketing experience and distribution channels in the US. Clorox, which obtained the license from Brita GmbH to set up a subsidiary in USA, knows very well the specific market as it was a major manufacturer and marketer of home products with $3.9 billion dollars of sales in 1998. Clorox provided the support for Brita: capital for 4 years, the desired know how and leadership, as expressed by the insistence and personal involvement of Mr. Couric. Furthermore, Brita was the first very successful system of water filter, which created the home water purification industry. In the distribution area, Brita USA has achieved dominant position in most of the outlets and department stores in the market covering all five possible channels of distribution (Department stores, Mass merchandisers, Grocery stores, Club stores, Drug stores). Another important element that contributed to Brita’s success is the different pricing policy set according to the POS outlet. This means that the company could satisfy its consumers according to different needs and habits. Last, but probably the most successful decision was the great taste positioning concept that helped Brita to market the pitchers with a clear promotion and advertising strategy boosting its sales, as there was no other competitor with such a strong image. 2.What are Clorox’s marketing assets going forward? Can you comment on their positioning choices?Marketing assetsThe Clorox company for the first four years faced real problems to launch the pitcher in the market. After the four years the company managed to create a strong image and build strong brand equity. These assets of the Brita’s pitcher are revealed through the following facts:First of all Brita company is a strong brand name in the market of water purification system. This functions as an asset to support and boost the sales of Brita’s pitcher (or any other water purification system), as there is high degree of brand awareness. Also, by the year 1999 Clorox had created with the Brita pitcher a significant home water purification industry worth of $350 million at retail and was holding about 70% of revenue share or about $250 million, being a market leader. Furthermore there is a strong customer base who will buy new filters for the next years (80% of the buyers who have tried the pitcher were still using it a year later and they were re-buying extra filters of about 2.5 pieces per year). Furthermore, from the Lifetime Value of a Customer (LVC) analysis shown in the next question (No 3), it is obvious that filters contribute  significantly to the profitability of this product. All these details above are showing to us that the Brita company has significant assets (brand equity, loyalty, awareness, being a market leader, having a strong customer base of people who buy filters) for going forward with any clear strategy. Positioning choicesAt the beginning Brita company positioned the pitcher as a purification system providing water of unique taste. They positioned most on this benefit for 3 reasons:a) Surveys showed that taste means health, b) whole bottled water industry had been built without reference to health and c) Brita wanted to develop an unbeatable position (â€Å"be at the top of the mountain†) which would not be possible by positioning on how much of some impurity is removed. We believe that Clorox made an important decision for the promotion and advertising campaign under the idea of taste (â€Å"great tasting water†, â€Å"clear, fresh, wonderful†) because it was also consistent with the attributes of the core product (water indeed tasted better after filtration with a Brita pitcher). Brita stuck on one USP and promoting as taste as one central benefit avoiding a confused or doubtful positioning strategy which would lose the attention of the consumers. The choice that Brita did not make was focusing on health. Filters decrease health hazards by low quality tap water (even if not all dangers are eliminated). The publicity given to health problems due to water could easily serve to strengthen Brita’s position. Health is PUR’s choice for positioning their faucet mounted system, which is not quite a head-on attack, since they would attempt to occupy a different position in the mind of the consumers. 3.What is the lifetime value of a customer with a pitcher? How does it compare with that of a customer with a faucet mounted system? Does their  Ã¢â‚¬Å"bogo† promotion make sense?According to Gupta and Lehmann, Lifetime Value Of a Customer (LVOC) is:LVOC = m r/(1+i-r), where m=margin, i=cost of capital and r=retention rate. Since cost of capital is not mentioned in the case study, we assumed a value of:0% for simplification purposesand a scenario with:3% which can be considered closer to real valuesA hypothesis with cost of capital 0Under this scenario, with r=0.8 (80% yearly retention rate) and i=0, the ratio r/(1+i-r) is equal to 4. From the case study (p.18) the gross margin for the pitcher is 7,36, while gross margin for the filters is 2,05. 1a. The lifetime value of a customer with a pitcher system is the following:LVOCpitcher system= LVOC from pitcher + LVOC from filters== margin from pitcher + 4*margin of filters*2,5 filters/y==7.36+4*2.05*2.5=$27.86So, we can see that Brita is going to receive $27.86 from one customer for the lifetime period of a customer with a pitcher. 2a. At this point we examine the lifetime value of a customer with a mounted faucet in two different models:(i)Best scenario: pricing at $40 and retention at 80% (same as for pitchers)(ii)Worst scenario: pricing at $35 and retention rate of 80%Cost as mentioned in the case study is taken as $15. We have also assumed that Brita will keep on filters for faucet-mounted the same margin as in filters for pitchers. i.(40-15)=25+4*2.05*3=$49.8*LVOCfaucet=ii.(35-15)=20+1*2.05*3=$26.15*The worst scenario of the faucet production for Brita is that it is going to receive $26.15 from the lifetime value period of one consumer and the best scenario reveals that Brita is going to receive $49.8 for the same period. If we compare the worst scenario of (2aii) with 1a we see that the two amounts are close but pitcher systems have higher LVOC ( LVOCfaucet is $26.15 while current LVOCpitcher is $27.9) and in case of (2ai) there will possibly be significantly higher profits by the faucet ($49.8) in comparison with the pitcher system ($27.9). Using the lifetime values of the pitcher and faucet filter, we can conclude that if Brita is going to enter the market of faucet filters, it will receive higher margins of profits by 78% if all goes well, while even in a bad scenario it would lose 6,5% of its margin. A hypothesis with cost of capital of 3%1b.Similarly, the case when cost of capital is considered to be 3% and all other things unchanged, then our calculations will be:LVOCpitcher= 7.36+3.45*2.05*2.5=$25.04a.(40-15)=25+3.5*2.05*3=$46.52**2b.LVOCfaucet=b.(35-15)=20+0.94*2.05*3=$25.78**. As we can conclude from the above calculations the profit Brita is going to receive according to LVOC of pitcher and LVOC of faucet are close to those of the 1st hypothesis. In the best scenario there can be significant profit from the faucet. In the worst case, the faucet remains (even marginally) higher since the higher price of the faucet brings most of the benefit of the LVOC in the beginning (when the system is sold). An important element in the calculations above was the hypothesis that filters will be priced to provide the same margin of $2.05. BOGOThe amount of money Brita is going to receive it is based to the following hypothesis:†¢Retention rate would be the same as for the pitcher. †¢The consumers will use the second filter as the first, replacing filters at the same rate. †¢There was no cannibalization of the market. †¢COGS per pitcher is shown to be $7,8 at p.18 of the case study†¢Cost of capital is also taken at 0% for simplicity reasons. LVOCbogo= 4*2.05*2.5-7.80=$12.7Brita hopes to receive an extra amount of money of about $12.7 from the jag is going to give it as a present. If the conditions / hypothesis presented above are true, then the BOGO promotion did indeed make sense. Bibliography: KOTLER R. – KELLER K, MARKETING MANAGEMENT 11TH EDITION, PRENTICE HALL 2005

English Tips for Job Interview Questions and Answers

Congratulations! You have applied for a job and now you are getting ready for that important job interview. Use this page to make sure your English makes a great impression, in addition to your skills. Opening Questions When you walk in the room the very first impression you make on the interviewer is key. It is important that you introduce yourself, shake hands, and be friendly. To begin the interview, its common to engage in some small talk: How are you today?Did you have any trouble finding us?What do you think of the weather lately? Take advantage of these questions to help you relax: Human resources director: How are you today?Interviewee: Im fine. Thank you for asking me in today.Human resources director: My pleasure. Hows the weather outside?Interviewee: Its raining, but I brought my umbrella.Human resources director: Good thinking! As this example dialog shows, its important to keep your answers short and to the point. These type of questions are known as ice-breakers because they will help you relax. Strengths and Weaknesses You can expect to be asked about your strengths and weaknesses during a job interview. Its a good idea to use strong adjectives to make a good impression.  Use these adjectives to describe yourself by talking about your strengths.   accurate -  Im an accurate bookkeeper.active -  Im active in two volunteer groups.adaptable -  Im quite adaptable and happy to work in teams or on my own.adept -  Im adept at identifying customer service issues.broad-minded -  Im proud of my broad-minded approach to problems.competent -  Im a competent office suite user.conscientious -  Im efficient and conscientious about paying attention to detail.creative -  Im quite creative and have come up with a number of marketing campaigns.dependable -  Id describe myself as a dependable team player.determined -  Im a determined problem solver who wont rest until weve come up with a solution.diplomatic -  Ive been called in to mediate as Im quite diplomatic.efficient -  I always take the most efficient approach possible.enthusiastic -  Im an enthusiastic team player.experienced -  Im an experienced C programmer.fair -  I have a fair understanding of programming languages.firm -  I have a firm grasp on the comp lexities facing us.innovative -  Ive often been complimented on my innovative approach to shipping challenges.logical -  Im quite logical by nature.loyal -  Youll find that Im a loyal employee.mature -  I have a mature understanding of the market.motivated -  Im motivated by people who love to get things done.objective -  Ive often been asked for my objective views.outgoing -  People say Im an outgoing person whos very personable.personable -  My personable nature helps me get along with everyone.positive -  I take a positive approach to problem-solving.practical -  I always look for the most practical solution.productive -  I pride myself on how productive I am.reliable -  Youll find that Im a reliable team player.resourceful -  You might be surprised by how resourceful I can be.self-disciplined -  Ive often been complimented on how self-disciplined I remain in difficult situations.sensitive -  I do my best to be sensitive to others needs.trustworthy -   I was so trustworthy that I was asked to deposit company funds. Make sure to always have an example ready as an interviewer might like  more details: Human resources director: What do you consider your greatest strengths?Interviewee: Im a determined problem solver. In fact, you might call me a trouble-shooter.Human resources director: Could you give me an example?Interviewee: Certainly. A few years ago, we were experiencing difficulties with our customer database. Tech-support was having difficulties finding the problem, so I took it upon myself to dig into the problem. After two days of brushing up on some basic programming skills, I was able to identify the problem and resolve the issue. When asked to describe your weaknesses, a good strategy is to select weaknesses that you can overcome by a specific action. Once youve described your weakness, state how you plan to overcome this weakness. This will demonstrate self-awareness and motivation.   Human resources director: Could you tell me about your weaknesses?Interviewee: Well, Im a little shy when first meeting people. Of course, as a salesperson, Ive had to overcome this problem. At work, I make an effort to be the first person to greet new customers to the store despite my shyness. Speaking About Experience,  Responsibilities Making a good impression when speaking about your past work experience is the most important part of any job interview.  Use these verbs to specifically describe responsibilities at work. As with  speaking about your greatest strengths, youll need to have specific examples ready when asked for further details. act -  Ive acted in a number of roles in my current position.accomplish -  It took only three months to accomplish all our goals.adapt -  I can to adapt to any circumstance.administer -  Ive administered accounts for a wide range of clients.advise -  Ive advised management on a wide range of issues.allocate -  I allocated resources across three branches.analyze -  I spent three months analyzing our  strengths and weaknesses.arbitrate -  Ive been asked to arbitrate between colleagues on a number of occasions.arrange -  Ive arranged shipments to four continents.assist -  Ive assisted management on a wide range of issues.attain -  I attained the highest levels of certification.built -  I built out two new branches for my company.carry out -  I was responsible for carrying out managements decision.catalog -  I helped develop a database to catalog our clients needs.collaborate -  Ive collaborated with a wide range of clients.conceive -  I helped conceive of a  new marketing approach.conduct -  I conducted four marketing surveys.consult -  Ive consulted on a wide range of projects.contract -  Ive contracted with third parties for our company.cooperate -  Im a team player and love to cooperate.coordinate -  As project manager, Ive coordinated major projects.delegate  -  I delegated responsibilities as supervisor.develop -  We developed more than twenty applications.direct -  I directed our last marketing campaign.document -  I documented workflow processes.edit -  I edited the company newsletter.encourage -  I encouraged coworkers to think outside the box.engineer -  I helped engineer a wide range of products.evaluate -  I evaluated sales operations throughout the country.facilitate -  I facilitated communications between departments.finalize -  I finalized quarterly sales reports.formulate -  I helped formulate a new market approach.handle -  I handled foreign accounts in three languages.head -  I headed the RD department  for three years.identify -  I identified production issues to streamline development.implement -  I implemented a number of software rollouts.initiate -  I initiated discussions with personnel to improve communications.inspect -  I inspected new equipment as part of quality control measures.install -  Ive installed more than two hundred air conditioners.interpreted -  I interpreted for our sales department when necessary.introduce -  Ã‚  I introduced a number of innovations.lead -  I led the regional sales team.manage -  I managed a team of ten for the past two years.  operate  -  Ive operated heavy equipment for more than five  years.  organize -  I helped organize events at four locations.presented -  I  presented at four conferences.provide -  I provided feedback to management on a regular basis.recommend -  I recommended changes to help improve workflow.recruit -  I recruited employees  from local communit y colleges.redesign -  I redesigned our company database.review -  I reviewed company policies on a regular basis.revise -  I revised and improved plans for company expansion.supervise -  Ive supervised project development teams on a number of occasions.train -  Ive trained new employees. Human resources director: Lets talk about your work experience. Could you describe your current responsibilities?Interviewee: Ive taken on a number of roles in my current position. I collaborate with consultants on an ongoing basis, as well as evaluate ​the  job performance of my team members. I also handle foreign correspondence in French and German.Human resources director: Could you give me some more details about job evaluation?Interviewee: Certainly. We focus on project-based assignments. At the end of each project, I use a rubric to evaluate individual team members on key metrics for the project. My evaluation is then used as reference for future assignments. Your Turn to Ask Questions Towards the end of the interview, its common for the interviewer to ask you if you have any questions about the company. Make sure to do your homework and prepare for these questions. Its important to ask questions that show your understanding of the business rather than just simple facts about the company. Questions you might ask could include: Questions about business decisions such as why a company decided to expand into a specific market.Questions that show off your intimate understanding of the type of business.Questions about current projects, clients and products that go beyond information you might find on the companys website. Make sure to avoid any question about workplace benefits. These questions should be asked only after a job offer has been made. Choose Your Verb Tenses Well Here are some tips on verb tense usage during the interview. Remember that your education took place in the past. When describing your education use the past simple tense: I attended the University of Helsinki from 1987 to 1993.I graduated with a degree in agricultural planning.If you are currently a student, use the present continuous tense:I am currently studying at the University of New York and will graduate with a degree in Economics in the spring.I am studying English at the Borough Community College. When talking about current employment be careful to use the  present perfect  or  present perfect continuous. This signals that you are still performing these tasks at your current job: Smith and Co. have employed me for the last three years.I have been  developing intuitive software solutions for more than ten years.When talking about past employers use  past tenses  to signal that you are no longer working for that company:I was employed by Jacksons from 1989 to 1992 as a clerk.I worked as a receptionist at the Ritz while I was living in New York.

The Beginning Of She Heroes - 830 Words

The beginning of she heroes We hear about superheroes all the time and see them everyday on TV shows, movies, and comic books. They tend to hide behind a mask to conceal there real identify and they are loved by everybody with the exception of your typical mutated villain that hates them. Their defenders of the universe and can do no wrong. At least that is how they are portrayed on TV shows like Arrow, The Flash, Agents of S.H.I.L.D, and movies like The Avengers, Thor, and Captain America. As perfect as they sound there is another type of hero, a more realistic hero that like its fictitious counter part can also be seen on TV shows, movies, etc. They appear in shows like Blue Bloods, Rookie Blue, Cops, Cold Case and many more but unlike superheroes they don’t hide behind a mask. They are liked by some and hated by many but they will always be in the frontline protecting and serving the community, they are the protectors in blue and always a call away. You may ask who are thes e heroes in blue, protectors of the innocent and helpless, well they have many names some good and some not so pleasant but they prefer to be called police officers. There are all types of superheroes with different powers and abilities. Somewhere born with powers like X-Man, some became superheroes like Batman, others where bitten by a radioactive spider like Spiderman and another was part of an experiment like Captain America. JustShow MoreRelatedGilgamesh: A Mythical Hero Essay840 Words   |  4 PagesFrom the beginning of time, mythology has appeared to be one key method of understanding life’s confusions and battles. Within these myths lies a hero. From myth to myth and story to story, heroes experience what may be called a struggle or a journey, which lays down their plot line. Bearing tremendous strength, talent, and significant admiration, a hero holds what is precious to their audience, heroism. Over time however, no matter the hero, the hero’s role remains indistinguishable and identicalRead MoreThe Heroes Of A Hero1021 Words   |  5 PagesThe Heroes of Fearless A hero can be many different types of people and have many different qualities. The Merriam-Webster dictionary defines a hero as a person admired for achievements and noble qualities. Tom Hanks said â€Å"A hero is somebody who voluntarily walks into the unknown†. Heroes are strong and courageous, but they can also be quite and work behind the scenes. Eleanor Roosevelt once said â€Å"We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes upRead More`` Fahrenheit 451 And The Sniper ``1643 Words   |  7 Pagespeople as ‘heroes’. However, the definition of a hero can be very elusive. Many kids believe that heroes have to be athletic and robust, but as they grow up, they realize a hero s actions and thoughts can be more influential than their physical abilities. It can be difficult to determine what elements make up a hero. However, by examining heroes in different stories, the elements of what makes a hero can become clea rer. Classic heroes in The Odyssey can be examined, along with the heroes in FahrenheitRead MoreHero Essay About Hero1014 Words   |  5 Pagesunknown†. Heroes are strong and courageous, but they can also be quiet and work behind the scenes. Eleanor Roosevelt once said â€Å"We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up... discovering we have the strength to stare it down†. In his novel, Eric Blehm portrays some obvious heroes, but some of them are low key and stay behind the scenes. Throughout the novel Fearless there are many heroes; Nathan, Savannah, Kelley, and Adam are all heroes in differentRead MoreThroughout the history of literature, there have been many tales of tragic heroes. These heroes700 Words   |  3 PagesThroughout the history of literature, there have been many tales of tragic heroes. These heroes include Oedipus from Oedipus Rex, Cassius from The Tragedy of Julius Caesar and many others. Many m ay ask, â€Å"What is a tragic hero?† A tragic hero is a person of noble birth with heroic or potentially heroic qualities. This person is fated by the gods or by some supernatural force to doom and destruction or at least to great suffering. But the hero struggles greatly against this fate and this cosmic conflictRead MoreFacade Of Normality : Puppy Love, Possibilities, And Puberty1378 Words   |  6 Pagescomfortable in society is a hazy dream. Violet lives in a world where many people are super but nobody wants to accept it. After years of finding new identities and blending into normality, the heroes have all settled into their ‘normal’ life. Violet and her family were relocated to Metroville. At the beginning of the movie they have been in their current home for three years. We get a glimpse of everyone’s daily life and the struggles that are a part of it. While Bob goes to work and seems miserableRead MoreA Long Narrative Poem That Is About Heroic Deeds And A1631 Words   |  7 Pagesthe tales and quest of heroes. It played a crucial part in the Epic of Gilgamesh from Mesopotamia because it recorded the epic deeds of heroes and their culture. The epic of Gilgamesh meets the criteria of an epic poem because the plot centers on the hero of unbelievable stature, it has a wild setting, and it in involves supernatural and godly forces. The epic poem of Gilgamesh plot centers on the hero of Unbelievable stature because of the Gilgamesh and Enkidu, in the beginning Gilgamesh was a kingRead MoreHeroes Are Heroes Of Heroes1416 Words   |  6 PagesThe stories of heroes are told everywhere; stories of caped men and dashing knights; the poor orphan who used his gift to save the world from the scheming villain, etc. When it comes to the topic of epic heros, most would unhesitatingly agree that heroes are static characters, they were destined for greatness since birth. This is not quite so, as heroes must be dynamic characters. They are made into who they are and they aren’t created from a prophecy or an anomaly that sets them apart from the normRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1317 Words   |  6 Pages Hyde, by Robert Louis Stevenson, Dr. Jekyll, who is the main character, has an evil alter-ego by the name of Mr. Hyde. So, much like Diana, he lives a double life. However, not all heroes have a n alter-ego; for example, mythological heroes like Hercules, or epic heroes like Beowulf. And unfortunately, not all heroes are worthy of recognition. Dorian Gray in The Picture of Dorian Gray, by Oscar Wilde falls under this category. Mr. Gray is a well-liked individual who turns evil and manipulative byRead MoreMoses Versus Odysseus1589 Words   |  7 PagesIMPERFECT HEROES Odysseus and Moses represent the standard hero, which is one scarred with imperfections—a hero that commits crimes, lies, deceives, is in some sense immoral. Moses as an adolescent murdered an Egyptian who was pestering a Hebrew man (Exodus, 45) whereas, Odysseus betrays his faithful wife by having affairs with several women, such as Calypso and Circe. Odysseus’s crave for adventure and Moses’ violence show that both Hebrew culture and Greek culture are accepting of a tarnished

My Perception Of The American Dream - 1554 Words

It’s hard to say at what age people start to daydream about life’s possibilities. It must start early being as a child, I’ve always envisioned my future life to be like the stereotypical American dream. I may have inherited that dream from my mother; she came to the United States from Mexico at only 15 years old. She came to pursue the same dream - - the opportunity to achieve wealth and success. Growing up in a traditional Hispanic household is something I will always cherish, but one characteristic of Hispanic culture is the mindset that women are meant to be housewives and mothers. This expectation worked with my perception of the American dream. I thought, perhaps I could be the mother that was always baking and cleaning. I wanted a two-story house with a white picket fence and an American Flag in the front yard, the ideal family of four, a golden retriever, and I could be the perfect housewife. I wanted the female version of the â€Å"American Dream†. As children, dreams are untainted by reality, but over time dreams change. I realized that life’s fulfillment needs so much more than just material objects. My childish American dream focused on material things: I never wished to be emotionally secure, but just to have things. My definition of â€Å"success† evolved. Now, my greatest aspiration in life is to be content; which to me means to be financially stable, to earn a master’s degree, and to have a career that allows me to give back to my community. The biggest differenceShow MoreRelatedNarratives, It Is How You Interpret Them1091 Words   |  4 Pagesoften times our perception and emotions toward the situation change. While reading several short narratives this semester, I recognized the same thing. The characters were put into situations, and I only had one view point. As a class, coming at it from a different perspective, we saw things differently. Seeing different viewpoints and how it alters our perc eption of the dream affects the realism of the narrative. Dreams have many important aspects to them, especially in American Literature. I believeRead MoreThe American Dream By The 1970 S Essay1277 Words   |  6 Pages Over time, The American Dream has changed in an innumerable amount of ways. Past civilizations have laid the foundation for what we view it to be today. In the 1970s, people looked at a variety of aspects such as culture, political affairs (government), one’s appearance, and entertainment to fit their definition of â€Å"The American Dream†. The 1970’s helped shape and influence what people regard as the current American Dream. Living in the 70s was in the midst of a unique culture. TheatresRead More All My Sons - What do you believe to be the social, moral message897 Words   |  4 PagesAll My Sons - What do you believe to be the social, moral message of the play? How does Miller convey this to his audience? Arthur Miller’s play, ‘All my sons’ contains many different social, moral messages. Within this play Miller has successfully portrayed the moral dilemma as to where responsibility begins and where it ends. Choices and decisions occur throughout the play, with each character having to make their own decision. Miller questions forgiveness through all the characters especiallyRead MoreAmerican Dream1551 Words   |  7 PagesAmerican Dream: It is a well-known fact that the term â€Å"American Dream† first mentioned by James Trusslow Adams in 1931 (Wright 197) explains the model of an individual’s ideal existence, which is applied exclusively to the US – the country full of freedoms, possibilities, and opportunities. Nowadays the fame about the American dream reached all continents, and more and more people take the concept for granted dreaming about moving to America and spending the rest of their lives in a more favourableRead MoreThe Politics And Foreign Policy1044 Words   |  5 Pagescomfortable with very liberal attitudes on many issues, including homosexuality, abortion, the environment and foreign policy. Contrary to my initial expectations of the results, I truly feel that the results of the quiz accurately describe my views flawlessly. Not only does the term Next Generation Left provide a basis for my attitude, but it also parallels with my situation both regarding sustainable finances and high quality education. Generally, I would consider myself a social liberal and fiscalRead MoreAmerica s The American Dream1277 Words   |  6 Pagesinterpretations of what the American dream is, but we all can agree that it is a concept that provides us with the hope for a better life. It is a dream of experiencing life, liberty, and the pursuit of happiness. To some people, the American dream is about being wealthy, practicing liberty, to believe in any religion, and to have better opportunities in life. Throughout history, many immigrants have migrated to America because they want to begin a new life and achieve the American Dream. Many can debateRead MoreThe American Dream1196 Words   |  5 Pagesdifferent interpretations of what the American dream is, but most can agree that it is a concept that provides us with the hope for a better life. To some people, the American dream is about being wealthy, practicing liberty, to believe in any religion, and to have better opportunities in life. Throughout history, many immigrants have migrated to America because they want to begin a new life and achieve the American Dream. Many Americans can debate that the American dream is not realistic because the UnitedRead MoreThe American Dream1587 Words   |  7 PagesThe American Dream is an idea that has existed for more than a century as an idea of what we can and should achieve, thanks to the freedoms supplied to us by our government. The first example of this idea appears in our very own Declaration of Independence, where founding father Thomas Jefferson wrote: â€Å"We hold these truths to be self-evident: that all me n are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, liberty and the pursuitRead MoreExpanding The American Dream By Marco Rubio1144 Words   |  5 PagesExpanding the American Dream â€Å"The American Dream is a term that is often used but also often misunderstood. It isn t really about becoming rich or famous. It is about things much simpler and more fundamental than that† (Marco Rubio). The American Dream was a great term to attract many immigrants to this country in the belief that families can restart and reach their dreams. The idea that one can radically change their life and become â€Å"rich† was extremely attractive and can give incentive into movingRead MoreLorraine Hansberry Is An African American Play Writer Who1583 Words   |  7 PagesLorraine Hansberry is an African American play writer who wrote the play â€Å"A Raisin in the Sun.† The Play highlights the lives of a lower-class Black American family in the 1950s living under racial segregation and oppression in Chicago. The title of the play was inspired from the poem â€Å"Harlem† by Langston Hughes. The poem questions â€Å"What happens to a dream deferred? Does it dry up like a raisin in the sun?† (Hansberry, 2013, p. 976). The protagonist, Walter Lee Younger, struggles internally with

How Do William Golding and Williams Shakespeare Present Disturbed Characters Free Essays

How do William Golding and William Shakespeare present disturbed characters? In Lord of the Flies Golding presents disturbed characters as savage and blood-thirsty. After his own experience in world war two, he seems to believe everybody has a savage personality and thriving which is brought out through an extreme situation. Golding uses the technique of evoking emotion from the reader through the use of innocent children committing unthinkable actions. We will write a custom essay sample on How Do William Golding and Williams Shakespeare Present Disturbed Characters? or any similar topic only for you Order Now He conveys his views through the ever growing savage characters of Jack and Roger, whereas Shakespeare presents Lady Macbeth as a mentally disturbed character consumed with an obsession of becoming a part of the hierarchy within society. In the first chapter of Lord of the Flies Golding uses the Island as an allegorical object, presenting the general overview of society and civilisation. The Island can be represented as the Garden of Eden; an innate place of perfection to be undisturbed and civil. It seems to be an idyllic place for some time with rules and order throughout, this is up until it is corrupted and nature is changed by the boys’ savage intentions. This relates to biblical themes of the Garden of Eden once corrupted by mankind (Adam Eve). We also see a use of pathetic fallacy, the Island in this sense is more important than anything, it foreshadows the events which are beginning to unfold. Throughout both pieces of Literature Shakespeare and Golding use religious beliefs and values; in Macbeth the uses of supernatural creatures like the witches represent a devil like figure. The strong Christian themes in the play and during Elizabethan times made them even more evil, Shakespeare conveys Lady Macbeth as the total opposite of what a women ‘should be’. She knows as a female she is limited because of her gender, she asked to be filled with cruelty which is ironic because she created the plan to kill the King. This point is significant in the quote â€Å"unsex me here†. Similarly you could argue the ‘beast’ brought to the attention of the boys by a ‘littlun’ is equally as important. Simon proposes the beast is only the boys imagination itself, although they laugh off his idea, Simon is central to the novel; he links to Golding’s point of innate human evil which exists. He is the first boy to acknowledge that the ‘beast’ is an external force of human nature. Lady Macbeth is first introduced to us as Macbeth’s loving wife, she seems thrilled to hear of her husband’s progression in social status. Her first reaction is to concoct a plan to kill the king; we are equally as shocked as Macbeth when she â€Å"pours her spirits in thine ear†. This leads us to believe she is a somewhat calculating character. Lady Macbeth then begins to develop into manipulating Macbeth, she uses blackmail such as â€Å"break this enterprise to me? † she weakens Macbeth â€Å"you were a man† implies she does not think of him as being worthy to be called a man. To some extent Lady Macbeth is to blame, as soon as she hears of Macbeth’s news her character is blinded by ambition. Similarly the three witches give Macbeth prophesies leading to the evil plan which is soon presented. The first significant change in their relationship comes when she creates a description of juxtaposition, turning a pure and natural thing into a horrific image; saying she would have â€Å"dash’d the brains out† of their unborn child. Using this hypothetic situation Macbeth is beginning to consider the consequences, she uses pronouns ‘you and I’ implying they are equally as involved and together through all of it. Golding presents the character of Jack as a developing character of savagery throughout the novel. He compares the deterioration of Jack’s civilized and well brought up mind with his lust and instinct to hunt. This is shown when the boys try and outline order on ‘their’ island. Jacks reaction to this is aggressive and intolerant- â€Å"bollocks to the rules! We’re strong- we hunt! †. Here we see that he seems manipulative towards the other characters trying to control them into following him as the leader. When the group of boys head up the mountain our perception as to Jack’s cruelty is further developed. This is shown when Jack is seen to â€Å"snatch the glasses from Piggy’s face†; â€Å"His specs- use them as burning glasses†. Golding uses this cruel streak in Jack so the reader feels sympathetic to lesser characters such as Piggy. The deterioration of civilization on the island first begins with the breaking of the conch, in the novel the conch symbolises rules, like a school bell when the noise sounds it enforces a sense of regulation and order. Secondly the fire symbolises a feeling of hope, it is the one thing that could save them and mean rescue. Contrastingly it represents destruction and corruption, it destroys the idyllic feel of the island first presented to us by Golding. Identity is a main theme in both Lord of the flies and Macbeth, Golding uses the technique of theriomorphism to give Jack animalistic qualities. For example Golding says â€Å"he passed his tongue across his dry lips and scanned the uncommunicative forest† conveying Jack as a primitive character. In other words Golding is beginning to show Jack’s impulsive and has a compulsion to kill, giving the reader an impression of his savage streak emerging. He also uses the word â€Å"uncommunicative† which literally is telling the reader the island is abandoned but foreshadows what is to come. This is an effective word choice because it gives an insight to the communication which causes their downfall. Our understanding of what is to come differs from the previous text ‘Coral Island’ the wildness of the surroundings influences changes in characters such as Jack to take natural animalistic instincts; contradicting the theme of ‘happy endings’ as conveyed in Coral Island. A link between both Lord of the Flies and Macbeth is that both involve a sense of changing identity and deterioration of characters. During Elizabethan times when Shakespeare wrote Macbeth, the ‘social-scale’ of class and stature was called the ‘divine right of kings’. External factors of society such as religion and the threat of war makes the actions of a simple Elizabethan wife seem unthinkable. From the beginning of the play onwards, the relationship of Macbeth and his wife is one of equality. Straight away we are aware that Lady Macbeth is highly respected by her husband; â€Å"my dearest partner of greatness† is how he addresses her in the letter. A change of identity is suggested to Macbeth, Lady Macbeth says â€Å"Your hand, your tongue: look like the innocent flower But be the serpent under’t† She is controlling him, telling him to convey a normal front yet be the killer you know you are beneath. Contrastingly Jack uses paint to cover his face in Lord of the Flies, this is a primitive, tribal act in which he can cover his identity and be the hunter he insists upon. As we come to the final scenes of the play, not only can we see a mental deterioration but Shakespeare’s use of iambic pentameter conveying her as physically and mentally disturbed. During such times ‘mental illness’ was not understood and looked upon as being ‘mad’. In act 3 scene 4 she has changed completely, a doctor and gentle-women observe her as she has clearly become mentally out of control. Lady Macbeth even imagines herself with hands covered with blood, there is a stream of guilt as she shows her fragmented speech reflecting her thoughts and soliloquy â€Å"out, damned spot! I say! † How to cite How Do William Golding and Williams Shakespeare Present Disturbed Characters?, Papers

Music preference and personality Essay Example For Students

Music preference and personality Essay New research from around the world suggests that an individuals favorite music genre is closely linked to his or her personality. Professor Adrian North of Heritor-Watt University, Edinburgh, I-J, has undertaken the largest study so far of musical tastes and personality type. He is an expert on music psychology and has carried out extensive research on the social and applied psychology of music, in particular the relationship between pop music culture and deviant behavior in adolescence, music and consumer behavior, and the role of musical preference in everyday life. Over the course of three years, Professor North asked more than 36,000 people in more than 60 countries to rate a wide range of musical styles in order of preference. Certain aspects of personality were also measured by questionnaire. The results showed: Blues fans have high self-esteem, are creative, outgoing, gentle and at ease Jazz fans have high self-esteem, are creative, outgoing and at ease Classical music fans have high self-esteem, are creative, introvert and at ease Rap fans have high self-esteem and are outgoing Opera fans have high self-esteem, are creative and gentle Country and western fans are hardworking and outgoing Reggae fans have high self-esteem, are creative, not hardworking, outgoing, gentle and at ease Dance fans are creative and outgoing but not gentle Indies fans have low self-esteem, are creative, not hard working, and not gentle Plywood fans are creative and outgoing Rock/heavy metal fans have low self-esteem, are creative, not hard-working, not outgoing, gentle, and at ease Chart pop fans have high self-esteem, are hardworking, outgoing and gentle, but are not creative and not at ease Soul fans have high self- esteem, are creative, outgoing, gentle, and at ease North said he wanted to study why music is such a significant part of peoples identity. People do actually define themselves through music and relate to other people through it but we havent known in detail how music is connected to identity, he said. We have always suspected a link between music taste and personality. This is the first time that weve been able to look at i t in real detail. No one has ever done this on this scale before. People may define their musical identity by wearing particular clothes, going to retain pubs, and using certain types of slang. So its not so surprising that personality should be related to musical preference. We really got the sense that people were selecting musical styles to like that match their own personality, North said. He believes that his results show why people can get defensive about what they like to listen to, as it is likely to be profoundly linked to their outlook on life. The study also demonstrates the tribal function of musical taste that can explain why people often bond over music. North noted that classical and heavy metal music both attracts listeners with similar personalities but dissimilar ages. Younger members of the personality group apparently go for heavy metal, while their older counterparts prefer classical. However, both have the same basic motivation: to hear something dramatic and theatrical, a shared love of the grandiose, he said. The general public has held a stereotype of heavy metal fans being suicidal depressed and being a things. Aside from their age, theyre basically the same kind of person .