Glen Barton's Caterpillar/Case study TMGT 578 Ed Dempsey January 27, 2005

Glen Bartons Caterpillar         For this weeks group assignment we had to read and analyze, The Comeback of Caterpillar, 1985-2001 character reference account. Our teams change integrity on whether Caterpillars grand scheme to a lower place the leadership of Glen Barton had its merits. rough of us snarl the grand strategy was properly focus and directed. While the rest of us felt it was optimal at best and needed to be refocused. The important purpose of our root word is, first to analyze and find examples of Bartons grand strategy. Second to give examples in favor and against the strategy. Against Glen Bartons thou Strategy New Markets         Market development allows firms to rule a form of surd gain by identifying untried uses for living products and in the raw demographi keyy, psycho graphically, or geographically pose markets. Frequently, changes in media selection, promotional appeals, and distribution ar used to start this approach (Pearce, Robinson, 2003, p166). According to Bartons theory for stark naked markets, Caterpillars sales to growth countries accounted for only 23% of the companys sales. His strategy was to increased sales of Caterpillars equipment to the developing nations of Asia, Latin America, Eastern Europe, and the Commonwealth of Independent States (the former Soviet Union). He also surmised that developing countries had limited-access to water, electricity, and transportation, and therefore needed to class in building highways, bridges, dams, and waterways.

What I feel he didnt study is marketing and ad vertisement would be needed to break into th! is new area. A market that he said did not call for access electricity and transportation. Another reason I dont checker with this strategy is be take in underdeveloped countries are normally also poor, which would cause this strategy to be unsuccessful. diversification         I also felt Bartons diversification strategy knock off short of real success. In 1999, Caterpillars boilersuit sales roughshod by 6%. Yet Barton concentrated on Caterpillars... If you compulsion to get a full essay, prepare it on our website: BestEssayCheap.com

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